All posts by Luis Carlos Rubino de Oliveira

Usability studies

I’ve been performing usability studies for different projects to evaluate products and services in diverse technology readiness levels. Below I give some examples of recent work performed where I applied UX, user-centred design and ergonomics research to understand how people interact with the systems in question.

Internal vehicle HMI

As part of the UK Autodrive project, partners Jaguar Land Rover and RDM/Aurrigo wanted to understand the interaction between occupants of automated vehicles and four types of interfaces. So our team … Read more →

Automated vehicles

When I was working for the UK Autodrive project I was invited to take pictures of the automated vehicles using during this research. Examples above show my pictures of the vehicles inside the simulator and also within real-world test settings.

These vehicles are short range, low speed highly automated ‘pods’, manufactured by Aurrigo / RDM. They are designed to provide transportation on the first and last miles of journeys, e.g. from a train station to a town centre, or from … Read more →

CLoSeR project demonstrator

I was invited to take photos of the technology demonstrator created at the end of the CLoSeR project. This prototype is a life-size section of a train carriage containing seats, tables, and the embedded systems developed during the course of the project.

In this occasion the demonstrator was installed inside the WMG 3xD simulator. This location allowed the visual simulation of a train journey with projections on the 360° wall, combined with real video footages displayed on the windows.

This … Read more →

Customer Journey Maps

I’ve designed a few customer journey maps as part of the deliverables to a large innovation project. This work is part of a consortium formed by two academic institutions and four industry partners named CLoSeR. The collaborative nature of this research requires synergy between academia and external organisations, combining research methods to better inform the production of innovation that could improve user experiences.

One common way to understand and visualise UX is through the design of Customer Journey Maps, which … Read more →

Sports and events

I’ve been playing with different photography techniques and styles, and some of the results can be found below.

Sports

I’ve been taking photos of sports events, both as a hobby and also hired by organisers. Examples include the International Athletics, in Loughborough, which had a few olympian medalist as competitors. I also covered a few road bike races, where I sold shorts to competitors.

Self-portraits for the Movember campaign

Charity set to fight male cancer and improve mental health. I … Read more →

Personas

One of the design tools used to provide a clearer picture of users beyond market segmentations and demographics is personas. They can give a precise description of users and define what they wish to accomplish, representing archetypical users to facilitate the understanding of their behaviours, needs, motivations, characteristics and limitations. Having a small set of personas makes the real users more tangible, especially for large organisations or multi-partner projects with diverse stakeholders, where some of them are not familiar … Read more →

Interviews and qualitative data analysis

One of the most used methodologies applied to understand users and their experiences are interviews. Online, phone-based or face-to-face semi-structured interviews are performed to understand user expressions of attitudes, feelings, preferences, needs and behaviours. Using a semi-structured method it’s possible to explore in more depth specific aspects raised by participants, and allow for richer data collection.

Interview prompts

During interviews, it’s possible to use materials to prompt participants to develop their ideas and describe aspects in more details. Examples include … Read more →