All posts by Luis Carlos Rubino de Oliveira

Advanced UX interview techniques

One of the oldest and most frequently used methods to understand users, their needs, attitudes and behaviours is the interview. After you developed a questionnaire, you can use it verbatim and you will get consistent and structured answers. You can also use a semi-structured questionnaire, where you have the basic questions, but have the freedom to explore each previous answer with new questions that you create at the spot. You may have some negative consequences such as more time to … Read more →

Employee Experience (EX)

Recently, companies are paying more attention to the experience of their workforce. As the name suggests, employee experience (EX) concerns the study of the quality of experiences during work, as perceived by employees. From the moment they apply for a job, to the day-to-day activities up to the point they leave the organisation, it all counts towards that perception of quality of experience. And obviously, companies want EX to be positive in order to attract the best candidates, retain talent … Read more →

Usability studies

I’ve been performing usability studies for different projects to evaluate products and services in diverse technology readiness levels. Below I give some examples of recent work performed where I applied UX, user-centred design and ergonomics research to understand how people interact with the systems in question.

Internal vehicle HMI

As part of the UK Autodrive project, partners Jaguar Land Rover and RDM/Aurrigo wanted to understand the interaction between occupants of automated vehicles and four types of interfaces. So our team … Read more →

Automated vehicles

When I was working for the UK Autodrive project I was invited to take pictures of the automated vehicles using during this research. Examples above show my pictures of the vehicles inside the simulator and also within real-world test settings.

These vehicles are short range, low speed highly automated ‘pods’, manufactured by Aurrigo / RDM. They are designed to provide transportation on the first and last miles of journeys, e.g. from a train station to a town centre, or from … Read more →

CLoSeR project demonstrator

I was invited to take photos of the technology demonstrator created at the end of the CLoSeR project. This prototype is a life-size section of a train carriage containing seats, tables, and the embedded systems developed during the course of the project.

In this occasion the demonstrator was installed inside the WMG 3xD simulator. This location allowed the visual simulation of a train journey with projections on the 360° wall, combined with real video footages displayed on the windows.

This … Read more →

Customer Journey Maps

I’ve designed a few customer journey maps as part of the deliverables to a large innovation project. This work is part of a consortium formed by two academic institutions and four industry partners named CLoSeR. The collaborative nature of this research requires synergy between academia and external organisations, combining research methods to better inform the production of innovation that could improve user experiences.

One common way to understand and visualise UX is through the design of Customer Journey Maps, which … Read more →