Due to confidentiality, images and data are limited to what could be made available publicly
Introduction
As part of Lloyds Banking Group’s digital transformation initiative, the Commercial Lending division sought to increase adoption of its online Asset Finance journey. Despite substantial investment in digital infrastructure, only a small percentage (in the single digits) came through the digital channel, compared with the traditional telephony and field channels.
I led the research project aimed at uncovering the reasons behind this low adoption … Read more →
The CloseR system was designed to improve train journeys and user experience, but not all features were wanted by passengers
I present here a case study of the CloseR Project, with which I was involved for over two years. It received 1.2m funding from Innovate UK and the Rail Safety and Standards Board.… Read more →
Miniature of electric taxis (black) and regular diesel taxis (silver), used during interviews and focus groups, representing the negotiations between drivers
I was working for a project developing innovative charging facilities to solve the shortage of charging stations for electric taxis. Partners included Transport for London (TfL), Nottingham City Council (NCC) and Shell.… Read more →
A few years ago I was working for a project evaluating smart home technology, comparing user expectations at the point of installation with experiences 1 year later. … Read more →
This website is the portfolio of Luis Carlos Rubino de Oliveira, contemplating User Experience Research and other works
