Rubino

This website is the portfolio of Luis Carlos Rubino de Oliveira, containing User Experience Research and other works

Book comments

  • Continuous Discovery Habits

    Continuous Discovery Habits

    After years of working in discovery and evaluative research, I’ve often seen teams expecting that researchers will provide answers and designers/engineers simply execute. Or, as I learned the hard way, sometimes product teams are working towards features that were defined months before, regardless of current relevance and recent research recommendations. Reading Continuous Discovery Habits by…

  • Just Enough Research

    Just Enough Research

    When I bought Think Like a UX Researcher, the related book suggestions at the bottom of the page included Just Enough Research, by Erika Hall. So I bought it and read it from time to time. As the title suggests, it starts from the question we sometimes ask ourselves, “how much research is enough“? There’s…

  • Outcomes over output

    Outcomes over output

    I was given a copy of Outcomes Over Outputs by Joshua Seiden. It’s a very short book with a super clear message: we need to focus on outcomes rather than just designing and delivering outputs like features, code, or other deliverables. Seiden defines an outcome as “a change in human behaviour that drives business results.”…

  • Think like a UX researcher

    Think like a UX researcher

    A few months ago I got my hands on a copy of the book Think like a UX Researcher, written by David Travis and Philip Hodgson. The title may suggest that the book is for someone outside the user experience (UX) field who wants to start to think like a UX researcher. It indeed gives…

  • Observing the User Experience: A Practitioner’s Guide to User Research

    Observing the User Experience: A Practitioner’s Guide to User Research

    It was 2010, and I was just starting my PhD at Loughborough University in the UK. In the Design School, there was a small library – just two or three bookshelves – that held the titles relevant to the research groups sharing that area. We could always find something there to serve as a practical…