Advanced UX interview techniques

One of the oldest and most frequently used methods to understand users, their needs, attitudes and behaviours is the interview. After you developed a questionnaire, you can use it verbatim and you will get consistent and structured answers. You can also use a semi-structured questionnaire, where you have the basic questions, but have the freedom to explore each previous answer with new questions that you create at the spot. You may have some negative consequences such as more time to … Read more →

Automated vehicles

When I was working for the UK Autodrive project I was invited to take pictures of the automated vehicles using during this research. Examples above show my pictures of the vehicles inside the simulator and also within real-world test settings.

These vehicles are short range, low speed highly automated ‘pods’, manufactured by Aurrigo / RDM. They are designed to provide transportation on the first and last miles of journeys, e.g. from a train station to a town centre, or from … Read more →

CLoSeR project demonstrator

I was invited to take photos of the technology demonstrator created at the end of the CLoSeR project. This prototype is a life-size section of a train carriage containing seats, tables, and the embedded systems developed during the course of the project.

In this occasion the demonstrator was installed inside the WMG 3xD simulator. This location allowed the visual simulation of a train journey with projections on the 360° wall, combined with real video footages displayed on the windows.

This … Read more →

Sports and events

I’ve been playing with different photography techniques and styles, and some of the results can be found below.


I’ve been taking photos of sports events, both as a hobby and also hired by organisers. Examples include the International Athletics, in Loughborough, which had a few olympian medalist as competitors. I also covered a few road bike races, where I sold shorts to competitors.

Self-portraits for the Movember campaign

Charity set to fight male cancer and improve mental health. I … Read more →

Large-scale surveys and statistical analysis

We are seeing the use of alternative approaches to measure user attitudes, specifically, those that offer more robust, useful and actionable attitudinal data. One of these methods is the Best-Worst Scaling (BWS), which has risen in popularity as a choice-based measurement approach. BWS experiments collect both “best” and “worst” information from a set of statements about the product or service offering. These could include attributes, features or product benefits. As such, more information is gathered about the top ranked and … Read more →

User observation

Otherwise known as the bird’s eye technique, this style of data collection allows researchers to gather information without direct interference with those being observed. Using video recordings allows large quantities of data to be analysed extensively and, when mounted discreetly, cameras are capable of avoiding the ‘observer effect’. Unobtrusive observation is an appropriate data collection technique in the context of studying pedestrians and their behaviours, as it enables large numbers of people to be studied in public spaces.

Observation of
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